Atomic Hawx Prime 90 Black/Red 2024

For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year – the Atomic Hawx Prime 90 is the most forgiving ski boot in the Hawx Prime men’s lineup, at a price all skiers can afford. Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis. But softer boots don’t mean simpler tech. Prolite, a revolutionary light construction with added reinforcements in key zones, means less weight on your feet. No matter whether you’re carving down the slopes or cramming into a lift line, the 3D Silver liner will keep you comfy. Skiing should make you feel good – and for that, your boots need to feel good, too.

3D Ankle & Heel: A pre-formed, anatomical ankle and heel area provides a precise and comfortable fit.

Memory Fit: Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.

100mm Medium Last: Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.