About Us


Jay Vaughan - President-Founder

Passion is one of the driving forces of success that awards superior athletes an ability to conquer their competitors. And passion is what drives me both as a professional skier and as an owner of my retail business, MountainCultures

My competitive moguls career — spanning more than 15 years — has earned me worldwide recognition winning medals on the World Cup Circuit, Nor-Am Circuit, Europa-Cup, Continental Cups, Orage Big Airs, Kahlua Half Pipe Jams etc. Prior to this I was three times Canadian National champion in moguls for my age categories and all before my seventeenth birthday , when I was selected to the Canadian National team. Today, after 25 years of Competition, training and coaching at all levels in the sport, I will be focused on MountainCultures and sharing the love of the great outdoors with all.

My passion for the sport and coaching skills over the years have helped me guide athletes to world-class status, including:

  • Mike Henitiuk - Youngest Senior National Dual Mogul competitor to win Gold, Oakley & Salomon pro team Rider - Film and Magazine Superstar
  • Chelsea Henitiuk - Member of the Canadian National Ski Team, FIS Medalist
  • Mike Riddle – Silver Medal - 2014 Olympics - Half Pipe Skiing
  • Noah Bowman - X-games Silver Medalist 2012 - 2014 Olympics 5th Place - Half pipe Skiing
  • Dania Assaly, Sarah Burke, Rory Bushfield, Jon McMurray, Ian Cosco, Tanner Hall and Stefan Thomas to mention a few – Well accomplished & established gifted athletes.
  • store is located in the brand new shopping mall of Royal Oak Park. Royal Oak Park Shopping Center is located in NW Calgary, Alberta. Please come check us out!

    My promise to my fellow friends and customers is that MountainCultures and its merchandise will always embody my greatest passions: athleticism, quality, excellence and excitement.

    Sincerely,

    Jay Vaughan